Privacy policy

Who this Privacy Notice applies to and its purpose 

This Privacy Notice applies to you if you participate in the Smethick Community Workshop consultation. It explains how your Personal Data is processed, in accordance with the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018 (“DPA 2018”). 

Who we are and what we do

We are Sandwell Metropolitan Borough Council (“we”, “us”, “our”), with our council offices at Sandwell Council House, Freeth Street, Oldbury, Sandwell, Uk, B69 3DE. We are registered as a Controller in the UK with the Information Commissioner’s Office (“ICO”), registration number Z6787899. 

Personal Data we collect 

We have instructed Cavendish Consulting Limited (Cavendish) to act on our behalf and collect the details of consultation participants. 

Cavendish will collect the following from you: 

  • Name 
  • Address (if you provide it) 
  • Email address (if you provide it) 
  • Phone number (if you provide it) 
  • Confirmation that you are over the age of 13 and your age group (if you wish to provide it) 
  • IP address (when form submitted) 
  • Demographic and social information like age, disability, ethnicity and gender (if you provide it)
  • Your comments regarding the Project 

Cavendish will analyse the information you give to them and provide us with an overview report containing no Personal Data. 

Although you will give your information to Cavendish we are the Controller of that information and Cavendish are the Processor. This means we have control of the information you provide to them and 

Cavendish must only process that information under our strict instructions. They will not use it for their own purposes. 

Retention periods and lawful bases 

Cavendish shall not retain any Personal Data for any longer than is necessary in light of the purpose(s) for which those data are collected, held, and processed. Data will be archived and not re-used once the full project has been completed. Data may be anonymised and used for research purposes at any time up to the deletion period. 

Our lawful basis for this processing is consent. You have the right to withdraw consent at any time. Please see the “Contact us” section below for details on how to contact us to exercise this right. 

Sharing your data 

Your Personal Data will not be shared with any other third parties unless it is necessary to do so in order to comply with the law (such as valid legal processes) or to complete the task in hand. For example, Cavendish may use service providers, when processing the information they collect. However, they are required to enter into appropriate data processing agreements with any such service providers to ensure that they only process your Personal Data in accordance with our strict instructions. The service providers are not permitted to use your Personal Data for their own purposes. 

International transfers 

Your Personal Data will not be transferred nor processed outside the UK and EEA. 

Your rights 

You have rights under the data protection legislation, and, subject to certain legal exemptions, we must comply when you inform us that you wish to exercise these rights. In particular, you have the following rights: 

  • The right to access your Personal Data; 
  • The right to rectify your Personal Data, if it is incorrect; 
  • The right to have your Personal Data erased; 
  • The right to restrict the processing of your Personal Data; 
  • The right to have your Personal Data transferred to another Controller; 
  • The right to object to the processing of your Personal Data; 
  • The right not to be subject to any decisions based solely on automated means which produce legal or similarly significant effects on you. We can confirm that we do not use automated decision making; and 
  • The right to withdraw consent, where the processing is based on consent. 

You will not have to pay a fee to exercise any of the above rights. However, we may charge a reasonable fee if your request for access is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances. If you wish to exercise your rights, please contact us using the details set out below. 

You also have the right to lodge a complaint with the Information Commissioner’s Office. They can be contacted using the information provided here or by telephone on 0303 123 1113. 

If you have any questions or wish to exercise any of your rights, then you can contact us at: 

Sandwell Metropolitan Borough Council

You can also find our full Privacy Policy at